A Marketing Management Model Based on Enterprise Resource Theory

With the rapid development of the world economy, the marketing competitiveness of Chinese enterprises are facing a huge challenge. Based on the status quo, a marketing power management model based on the enterprise resource theory is introduced, the model introduced enterprise resource management theory, and building enterprise marketing evaluation index system according to the characteristics of the theory, then using the fuzzy evaluation method to establish model, last, the results will be shown by using octagonal assessment model. The experimental results show that, the model can reflect well the level of corporate marketing force and defects, and facilitate the evaluation and management of corporate marketing force.